Mexican sports broadcaster Miroslava Montemayor will continue her partnership with Winpot after the online casino and sportsbook extended their agreement for another year.
The renewal keeps Miroslava Montemayor connected with the operator for a second year. The original partnership began in summer 2025 and quickly placed the company in front of a national sports audience through television advertising, social media content and media activities.
The first campaign made Miroslava Montemayor a familiar face for the operator. She appeared in television promotions focused on its sports betting offer and continued to support the company across digital channels. The renewed deal gives both sides more time to build on that work instead of starting a new campaign with a different public figure.
Miroslava Montemayor is one of the better-known names in Mexican sports media. She currently presents Champions League and Premier League coverage for TNT Sports Mexico. Her earlier television work included the Spanish-language edition of SportsCenter and NFL Live during her time with ESPN.
Her reach with sports viewers matters a lot in the partnership. Since the betting company is online, teaming up with a broadcaster who talks often to football fans can set up a clear path from game coverage to betting offerings.
Winpot said the first year produced a strong response from players. CEO Yoni Sidi described the decision to sign the broadcaster as one of the company’s best moves and said the reaction from its audience came quickly.
The executive said the broadcaster still has the trust of sports viewers. If the deal runs one more year, the company can keep using a voice it already has in ads. It will not need to rebuild attention from zero.
Miroslava Montemayor said the contract extension feels like a steady continuation. She described it as a partnership she has liked. She has helped with filming and promotion, and she has met fans along the way. Those fans saw the work on TV and online.
This stretch also lands on a strong sports moment. Over the last year, Mexican fans had a busy schedule with the recent FIFA World Cup. That tournament kept football in focus for viewers and for sports coverage.
Winpot operates in Mexico, offering casino games and sports betting. The firm relies on the Wiztech platform. It also includes payment choices meant for local players.
The extension shows the value both sides place on continuity. For the operator, keeping a recognised sports personality can support consistent messaging across television, social media and other promotional channels. For the broadcaster, the agreement continues a commercial relationship with a growing name in Mexico’s online gaming market.
The deal also fits a larger pattern in sports betting. Many operators lean on famous sports faces. They do this to pull in people who already watch football and other big events. A familiar broadcaster can give a campaign a more direct connection to fans than a standard advertising message.
As the new year of the partnership begins, the focus will remain on maintaining the visibility created during the first campaign. Miroslava Montemayor will continue to serve as a brand ambassador, while Winpot looks to build on the attention and audience response generated since the partnership began.
The renewed agreement also gives the brand ambassador another platform to connect with Mexican sports fans. Both sides can now develop campaigns around major sporting events and maintain a consistent message throughout the year.
The renewal does not mark a new start for the two sides. Instead, it extends a campaign that has already established a presence among Mexican sports fans and gives both parties another year to develop the relationship.
