BC.Game has signed mixed martial arts fighter Roberto Soldić as its global brand ambassador. The agreement adds Roberto Soldić, a combat sports name, to the platform’s promotional lineup as it seeks a wider audience.
Announced at the end of October, the deal will see Soldić take part in digital marketing campaigns, fight-night promotions, and fan activities linked to major combat sports events.
For BC.Game Casino, the agreement is part of a wider effort to build links with sports communities. The partnerships help it reach mixed martial arts followers.
BC Game CEO Ali “Ako” Muhanned said the fighter’s approach to training and competition made him a strong fit for the company. He highlighted Soldić’s discipline, preparation, and professional attitude.
Muhanned said the company values committed athletes who connect with their communities.
Under the agreement, Roberto Soldić is expected to appear in promotional content around major fight events. Activities may include online campaigns and fan experiences designed to bring audiences closer to the action. The company did not disclose the deal’s value or a campaign schedule.
BC.Game Casino has not confirmed any special offers linked to individual UFC events. The activities announced so far focus on marketing, fight-night promotions, and fan engagement.
The signing follows another MMA announcement. Colby Covington has returned to BC Game’s ambassador lineup after an earlier partnership in 2024.
Covington’s renewed deal will include digital campaigns and fan activities, with attention on his recent involvement in Real American Freestyle wrestling. Adding both fighters gives the operator a presence across different parts of the combat sports scene.
For BC.Game Casino, these agreements offer a way to connect its brand with athletes who already have established followings. Their value will depend on how the campaigns develop and how fans respond.
The company links its ambassador activity to international growth.
The agreement gives Roberto Soldić a role as an ambassador while adding another recognized fighter to BC Game’s global promotions. His latest win for the UFC is another element tying the news item to his current relevance in the sport.
The agreement is a typical marketing strategy that companies adopt in the gaming industry. They partner with athletes to target people with common interests. For BC.Game Casino, a fighter with experience across European promotions and the UFC offers recognition in several markets. He will continue to compete while taking on this ambassador role, with further details expected as the planned activities are announced.
For BC.Game, the deal marks another step in its effort to reach combat sports followers worldwide. The results will depend on audience response.
