1xBet had the chance to present itself at the SiGMA South Asia 2025 event last November 30 to December 2 in Colombo, Sri Lanka. The major names from the global iGaming industry were present at the event, which also pointed out South Asia’s rising participation in online betting and gaming. The event was attended by more than 1,000 operators, over 100 speakers, and almost 150 exhibitors, which made it the largest iGaming gathering in the region for that year.
1xBet, as an official participant, utilized the event to support its business in the South Asian market. The company hosted guests and partners at Booth P10, where visitors and iGaming affiliates got an insight into the company's sportsbook, online casino products, and affiliate solutions. The booth became a point for communication among operators, affiliates, and industry professionals searching for collaboration in business opportunities.
1xBet booth guests were also invited to participate in the event’s prize draws and giveaways. An exclusive barista delivered drinks all day, providing an inviting atmosphere for conversing and networking. Such activities played a significant role in promoting open dialogue and new relationships through the three-day event.
1xBet also received strong industry recognition during SiGMA South Asia 2025. The brand was nominated in five important award categories. One of the awards is the Best Online Casino, which shows how 1xBet dominates the iGaming industry due to its strong effort to be the best.
1xPartners, the iGaming affiliates platform of 1xBet, was a significant point of the company’s presence at the exhibition. The program works with partners in more than 150 regions and supports over 250 payment methods. It provides a lifetime revenue split of up to 50 percent per referred player. The 1xPartners team interacted with affiliates during the conference to address traffic development, market tools, and long-term partnership strategies.
The exhibition also gave 1xBet a chance to highlight its long-standing experience in the industry. The company has been active in betting and online entertainment for 18 years. 1xBet has 70 languages and has thousands of sports events, as well as a wide collection of online casino games. Currently, 1xBet already has millions of users globally and more iGaming affiliates. The brand is also in constant growth due to its simultaneous global partnerships and participation in events.
SiGMA South Asia 2025 was pivotal for the region’s industry to focus on the regulatory issues, innovation, and market growth talks. Colombo was a really good choice as a host city with the increase in interest in digital gaming and betting across the South Asian continent. Many of the businesses had the chance to establish fresh collaborations and plan strategic conversations for the future via the event.
1xBet was very active in all aspects of the show: strong booth presence, award nominations, and partner meetings; hence, the company marked its participation at SiGMA South Asia 2025 as a successful event in its global calendar. It was really a good period for the company to show its intention of reaching out to South Asia and supporting the region's developing iGaming ecosystem.
