Super Group had a strong year in 2025, with big growth in Africa. Botswana became a key market for the company. The launch of online casinos in Botswana in February 2025 has been described by Super Group as “leading the charge” in the African gaming market.
The company said profits and earnings went up, and monthly active players grew. CEO Neal Menashe called 2025 a “standout year” and said leaving the remaining US iGaming markets allowed Super Group to focus on places with long-term growth.
Super Group expanded in Africa through new markets and the launch of a stablecoin in South Africa. Players are shifting from sports betting to online casinos in Botswana and other regions. Slot games are driving strong interest and giving the company more ways to engage players.
The company succeeded in acquiring a substantial portion of the Botswana market. The Botswana Gambling Authority established successful regulatory measures together with its licensing system. Betway has expanded its business operations in Botswana while planning to increase its workforce and contribute more to local development.
The company's growth plan will continue according to Mitchelle France-Mabiletsa, who serves as the Betway Botswana Country Manager. The CEO of the Botswana Gambling Authority, Peter Emolemo Kesitilwe, said licensing should create value and protect players. He added that the industry must grow with responsibility and fairness.
The shift from sports betting to online casinos is clear in Africa. In Ghana, sports betting went down, while online casinos grew. South Africa showed the same trend. Online casino in Botswana and other markets drove overall growth even as sportsbook revenue fell. Its stablecoin and other tools helped boost digital casino play.
It emphasizes product development and innovation while tracking changes in player preferences. The company plans to develop its operations through an online casino located in Botswana, which serves as its main growth center. The Botswana Gambling Authority functions as a main partner organization that supports market development through secure and equitable practices.
It expects its business activities to grow even further in 2026. The company plans to build online casinos in Botswana to establish partnerships with the Botswana Gambling Authority to create a controlled gaming system.
Africa remains strategically important for the company's activities, it said. Super Group expects digital gaming demand to increase because more players will begin playing online games. The online casino market in Botswana demonstrates rapid growth because the industry experiences substantial changes.
The Botswana Gambling Authority established strong regulations as its primary method for maintaining control over market activities. The implementation of clear regulations together with appropriate licensing procedures will create an environment that enables competitors to compete fairly. Super Group and other licensed operators in the market obtain market stability, enabling them to develop their businesses.
The company plans to maintain its financial commitment toward technological advancements and responsible gaming development. The company intends to enhance its presence in both the Botswana online casino market and the African market. Super Group intends to establish a stable regional growth path through its cooperative relationship with the Botswana Gambling Authority.
