Betr, the real-money gaming company founded by Joey Levy and internet personality Jake Paul, has announced a new multi-year partnership with Polymarket. The deal will bring prediction markets into the Betr super app and give more than one million paying users access to a new way to interact with future events.
Users will gain trading access to event contracts that predict upcoming event outcomes after the feature goes live. The contracts will include coverage of sports competitions, political events, cultural events, and entertainment events. The feature will be powered by Polymarket, one of the largest prediction market platforms today.
Prediction markets will appear inside the Betr app. These include fantasy picks, sportsbook features, casino games, and arcade competitions. All services will stay connected through one app and one wallet.
Joey Levy, the founder and chief executive of Betr, said the partnership is part of the company’s bigger plan to build a nationwide gaming platform. According to Joey Levy, the goal is to create a single place where fans can enjoy different forms of gaming and prediction products in one simple experience.
“Since starting the Betr company, we have focused on serving modern sports fans,” Joey Levy said. “Launching prediction markets is an important step toward building a nationwide real-money gaming and financial super app.”
The company was founded in 2022 by Joey Levy and Jake Paul. Betr quickly gained attention because of its focus on microbetting. This type of betting allows users to place quick wagers on small moments during a game instead of only predicting the final score.
The fast and interactive style helped the platform attract younger sports fans who prefer short and exciting betting options during live events. With prediction markets, the platform is now expanding beyond traditional sports wagers.
Prediction markets work differently from normal bets. Instead of simply betting on a game result, users trade contracts that show the chance of an event happening. The price of the contract changes based on news, game results, or new information shared by traders.
This system turns the market itself into a signal of what people think will happen next. Users who make correct predictions can earn money from their trades.
Polymarket already operates one of the largest platforms in this space. It allows users to buy and sell contracts tied to real-world outcomes. The company says prediction markets help people understand future events by showing how traders react to new information in real time.
Shayne Coplan, founder and chief executive of Polymarket, said the partnership will help the platform reach a much larger sports audience.
“Prediction markets are becoming a useful tool for understanding the future,” Coplan said. “Working with a platform that already has a strong sports community allows us to introduce this idea to many new users.”
The partnership also arrives at a time when prediction markets are becoming more popular, but still raise questions about regulation. Some experts believe they are very similar to sports betting. Others say they work more like financial markets.
In the United States, prediction markets are usually overseen by the Commodity Futures Trading Commission rather than state gaming regulators. Because of this, they can operate across the country instead of needing approval in every state.
Ismail Vali, president of Gaming Compliance International, has described prediction markets as a new form of gaming that reaches the same audience as sports betting while using a different regulatory path.
Recent industry data shows that the number of licensed online gaming operators in the United States has fallen in the past few years. At the same time, activity on prediction market platforms has grown quickly. Trading volume linked to the Super Bowl reached about $3.1 billion this year, a large increase from the previous year.
Levy believes prediction markets will expand the total gaming market instead of replacing sportsbooks. He says gaming companies already have the tools needed to run these markets, including pricing systems, risk management tools, and strong user communities.
The company has continued to expand its services across the United States. Its fantasy pick’em product is now available in 34 states, while its social sportsbook runs in 32 states. The company’s arcade platform is available in 38 states, and it offers a social casino product.
When prediction markets are added to the platform, users will be able to access every feature in one place. The company believes this will make the experience easier for fans and keep them more engaged.
The partnership between Betr and Polymarket shows how sports gaming platforms are starting to combine gaming, crypto betting, trading, and prediction tools. The feature will begin its launch later this year, which will provide millions of sports fans with a new method to forecast upcoming events and respond to those events.
