7K Bet has extended its deal with Brazilian racer Sérgio Sette Câmara. The partnership now includes a new focus on content for the Stock Car Pro Series. Câmara will still act as a brand ambassador. At the same time, he will take on a wider role. He will show fans what happens off the track, not just on race day.
With the updated plan, Sérgio Sette Câmara will help bring viewers nearer to the daily routine of a race weekend. His posts and videos will look at what comes before the lights go on. They will also cover tools and tech used by the team.
The coverage will include team habits and the small choices that affect results during the race. It will also highlight the decisions made when everything is on the line.
The move gives 7K Bet a way to build a stronger connection with motorsport fans without relying only on traditional sponsorship. Instead of focusing mainly on branding on cars or uniforms, the company plans to use the driver’s experience to tell stories about the people and processes behind the competition.
Antonio Guerardi, the marketing chief at Ana Gaming Brasil, said the deal is meant to build a stronger spot in motorsport. He added that the plan is to back Brazilian drivers. He also wants to bring fresh fans into racing. The message will center on topics like prep work, focus, tech, and control.
Sérgio Sette Câmara is back in Brazilian racing. He spent time in other international series before this return. His record includes stints in Formula 2 and Formula E, plus endurance events. He also worked with the Red Bull Junior Team and McLaren’s driver development program and held test and reserve roles linked to Formula 1.
His return has given the partnership a strong local angle. The driver now competes for RC Motorsport, a team with a long history in Brazilian motorsport. His international experience also gives him a useful position as a guide to the technical side of the Stock Car Pro Series.
The driver said that fans often see only the speed and action during a race. The final result, however, depends on work that starts much earlier. That includes preparation, car adjustments and coordination across the team.
That approach sits at the center of the new content strategy. 7K Bet, a platform for live betting, wants to make the sport easier to understand while showing the level of work required before a driver reaches the grid. The company also sees the project as a way to connect performance in racing with values it uses in its broader sports strategy.
The partnership comes as 7K Bet continues to increase its activity in Brazilian sports. The brand, which is managed by Ana Gaming Brasil, has sponsorships and ambassadors across football and other sports. Its portfolio includes a partnership with Esporte Clube Vitória and ambassador roles for footballer Hulk and presenter Craque Neto.
The expansion into motorsport adds another audience to that strategy. Racing offers the brand a setting where technology, performance and preparation can become part of its communication. It also gives the company access to content that can run beyond race-day visibility.
For the Stock Car Pro Series, the project adds another commercial partner seeking to engage fans through digital content. For the driver, it provides a platform to explain a side of racing that is rarely visible during live coverage.
Sérgio Sette Câmara’s role will therefore extend beyond carrying the brand. He will help turn his experience on and off the track into a closer view of professional racing.
As the 2026 season continues, the partnership is set to focus on the details that shape competition before the lights go out at each race weekend. That could give 7K Bet a more distinctive role in Brazilian motorsport while giving fans a closer look at how drivers and teams prepare to race.
