7K officially named “Did You Know?” as its new brand ambassador, linking one of Brazil’s fastest-growing betting platforms with the world’s largest educational YouTube channel. The partnership aims to combine entertainment and knowledge for a wider audience.
The deal joins 7K’s digital gaming and betting expertise with the global reach of “Did You Know?”, which has over 46 million YouTube subscribers and 76 million followers across social media. The channel, also known in Brazil as “Você Sabia?”, is hosted by Lukas Marques and Daniel Molo, both of whom are recognized in Forbes Under 30 for their work in digital content. “Did You Know?” has focused on turning curiosities and fun facts into easy-to-understand knowledge for all ages for over a decade now.
7K has established its partnership because it wants to develop its online activities and reach new customers. The company wants to demonstrate its dedication to innovation and responsibility, and entertainment through its partnership with "Did You Know?". Nickolas Tadeu Ribeiro de Campos, founder and chairman of Ana Gaming, the company behind 7K, said the collaboration “reinforces our goal of making the iGaming world a place of trust, transparency, and fun.”
He added that Lukas and Daniel “inspire millions with content that educates and entertains. This fits perfectly with 7K’s mission: to combine technology with purpose and bring knowledge and fun to everyone.”
7K has worked with major sports and entertainment figures before, including Hulk, Xand Avião, Craque Neto, and André Henning. Now, the collaboration with “Did You Know?” brings the brand into digital content, connecting with younger audiences while building a reputation for credibility and innovation.
“Did You Know?” has grown into a global leader in educational content over the past 12 years. The channel covers topics from science and history to pop culture and technology, using easy-to-understand language. YouTube recognizes “Did You Know?” as the largest education channel in the world, and in Brazil, it ranks among the top five channels by subscribers. “Você Sabia?” has more than 8 billion views and 76 million followers across all platforms.
The channel has earned awards like iBest in the YouTuber of the Year and Culture, Science and Curiosities categories, the Digital Influencers Award, and Meus Prêmios Nick. “Did You Know?” has also worked with big brands such as Amazon, Adidas, Pfizer, Itaú, the Dubai government, Ambev, Binance, Paramount, Warner, Disney, Gillette, Google, Nissan, and Colgate. These partnerships show how trusted and engaging the channel is.
Lukas Marques and Daniel Molo said: “In creation or in the game, those who don’t take risks don’t win. And 7K understands this as well as we do. You can bet: good things are coming!”
Ana Gaming operates 7K as its main company, which leads in online gaming and sports betting. It started in 2024 to offer innovative solutions that will enhance user experience and digital entertainment. Ana Gaming operates platforms such as 7K and Casino and Vera while establishing partnerships with major esports organizations to demonstrate its dedication to advancing the industry and delivering top-tier entertainment.
With “Did You Know?” as its ambassador, 7K now bridges betting and educational content. The partnership will bring back existing players who want to explore new digital platforms. The campaign will present content through social media and various online platforms, which will deliver tips, entertainment plus knowledge according to 7K's dedication to providing responsible, enjoyable plus interactive gaming
This partnership is a big step for 7K, helping the brand grow in Brazil’s competitive iGaming market and reach a global audience. By joining “Did You Know?” / “Você Sabia?” with its betting platform, 7K creates a new experience that combines learning, entertainment, and gaming, setting a new standard for online engagement.
