ICE Barcelona strengthened its partnership with CIBELAE to support growth and cooperation in the Latin American gaming industry. The move showed how important the region had become to the global gaming market and to the future of international events.
As ICE prepared for its second edition in Barcelona, Latin America played a bigger role in planning and direction. Regulators, operators, and suppliers from the region became more involved in shaping the event. ICE said it wanted to give Latin America a stronger voice and a larger presence on the global stage.
Liliana Costa, Latin America Liaison at Clarion Gaming, said the region was now central to ICE’s plans. She explained that Latin America was no longer seen only as a fast-growing market. It was also seen as a region with strict rules, skilled teams, and valuable experience.
Costa said ICE worked closely with groups and companies across Latin America. This helped make sure the region was well represented. At ICE Barcelona, Latin America would appear through national pavilions, special talks, and senior speakers. Many delegates were expected from Brazil, Mexico, Colombia, and Argentina.
ICE also created new programs to attract more Latin American leaders. These programs focused on local issues, new rules, and business opportunities. Special sessions were planned for lawmakers, regulators, and operators. ICE also planned private meeting areas where leaders could talk and build long-term ties.
Partnerships were a key part of the plan. ICE strengthened its work with CIBELAE and other regional groups. These partnerships helped share local knowledge and bring Latin American views into global talks. ICE said this also helped regional groups gain more attention worldwide.
Brazil received special focus. ICE said Brazil was becoming one of the most important gaming markets in the world. Changes in rules and strong demand made it a key area for future growth. ICE planned special content to connect Brazilian leaders with global investors and suppliers.
Past ICE events already saw a strong Latin American turnout. Organizers said almost every country in the region was represented. Mexico, Colombia, Argentina, and Peru sent large groups. For 2026, ICE expected even more people from Brazil as the market continued to open.
Leaders said the region faced shared challenges. These included changing rules, illegal activity, and weak coordination between agencies. Many local companies also wanted more global links and better data.
ICE aimed to help by offering a trusted place for open talks. The event gave access to global experts, clear market data, and direct talks with regulators from other regions. ICE said this helped Latin American companies grow and compete.
CIBELAE Executive Director Rodrigo Cigliutti welcomed the partnership. He said working with ICE Barcelona helped raise the profile of Latin American regulators and lotteries. He added that the partnership showed strong cooperation and shared goals.
Costa said CIBELAE would take part in ICE Barcelona by sharing expert views and joining education programs. Leaders from Argentina, Brazil, and Colombia were set to speak and join training sessions. These programs aimed to share best practices and build stronger regional ties.
ICE said the partnership showed Latin America was now a key part of the global gaming industry. As ICE Barcelona grew, the region’s role was expected to grow as well.
ICE Barcelona said the partnership with CIBELAE would continue beyond a single event. Both sides planned to work together throughout the year on shared projects, education, and industry talks. Organizers said this long-term approach would help support fair growth, stricter rules, and deeper trust between Latin America and the global gaming industry.
