Stake has signed Jully Poca as its first global boxing ambassador, adding the undefeated fighter to its growing group of athletes from the combat sports world. The partnership was announced on August 18, just days before her next professional fight.
The deal makes Jully Poca a new face of the Stake brand worldwide. As a Stake brand ambassador, she will represent the sportsbook and casino company as it looks to strengthen its presence in boxing. The agreement also gives Stake its first dedicated boxing ambassador.
The announcement comes ahead of Jully Poca’s scheduled fight against Cinderella Linnear, on August 21 in Temecula, California. The bout is set to happen in the super lightweight division. According to Most Valuable Promotions, both fighters walk into this contest with pro records.
For the Brazilian boxer, this partnership is another major step in a career that has grown real fast. Jully Poca first got attention online via fitness and martial arts content. Her following kept expanding after she became fairly well known in Brazil by stepping in during an assault involving a mother and daughter.
In June, Poca stopped Monica Medina by unanimous decision, in what was her first professional bout. The result moved her professional record to 1-0 and set up her second bout against Linnear.
Stake said the partnership shows its wider interest in combat sports and the whole thing feels connected. The company already has a solid bond with UFC events and it also acts as the UFC’s official betting partner in Brazil. On top of that, its set of combat sports representatives includes Brazilian UFC fighters Alex Pereira and Alexandre Pantoja.
With the new agreement, the Stake brand ambassador role gives Jully Poca a platform that reaches beyond the boxing ring. Stake plans to use its partnership with the Brazilian boxer as part of its international sports marketing efforts.
Stake Chief Marketing Officer Akhil Sarin said the company was pleased to add an undefeated fighter who has helped open the door for female influencers interested in combat sports. He also said the company hopes the partnership will create more opportunities to expand its boxing relationships.
For Poca, the agreement connects her growing profile with a global sports brand. She said she wanted to do work with companies that think in a global way, and also support athletes beyond the whole competition. She added that she hopes this partnership will help her reach more fans, not just in the stadiums, but also outside.
The Stake brand ambassador deal arrives at an important point in the Brazilian boxer’s career. Her August 21 fight will give her a chance to improve her professional record while appearing on a larger international stage.
The partnership could also help Stake reach more boxing fans. Jully Poca has built a large audience through social media and her transition from fitness content to professional boxing gives her a different profile from many traditional fighters.
The Stake brand ambassador agreement adds another sport to a sponsorship strategy that already covers combat sports, football and entertainment. For Jully Poca, it provides another sign that her move into professional boxing is attracting attention outside the ring.
The boxer will now turn her focus to Linear, with the new partnership adding another major development to a busy period in her young professional career. The Stake brand ambassador deal gives Poca a global platform as she continues to build her name in boxing.
Stake's move also shows the company's interest in expanding its presence in boxing beyond its established UFC partnerships. For the Brazilian boxer, the timing offers a chance to enter her next fight with growing attention around both her career and her new commercial partnership.
