Football star Michael Owen has joined Casino.org as the UK & Ireland Affiliate Ambassador for 2026. This move is part of Casino.org’s plan to grow in the UK and Ireland and promote safe online betting. The announcement is important for affiliate programs UK.
As the new ambassador, Michael Owen will appear across Casino.org’s UK and Ireland digital channels. He will provide safer gambling recommendations as well as his perspectives on betting and football tips. Through its affiliate programs UK, this will enable Casino.org to expand its reach to more players.
Michael Owen built his football career on performances for different teams. With 89 caps for England, he is among only six British athletes to have won the Ballon d’Or. His quick running, clever motions, and goal-scoring skill made him well-known.
He has turned to TV pundit and entrepreneur since he gave up football. Though he likes betting, he only bets securely on reliable sources. Joining Casino.org was a simple decision, he claimed. "Since betting has grown more prevalent in the UK market, I wanted to work with a company that gives player protection top priority." My personal beliefs fit with Casino.org's aim to truthful information, so I am eager to collaborate," he remarked.
One of the first gambling sites, Casino.org opened its doors in 1995. By means of a 25-step assessment process, which yields clear results and encourages responsible gambling behaviors, the organization evaluates its gambling offerings. Its UK & Ireland site serves millions of visitors who want advice, bonuses, and over 20,000 free games. Its affiliate programs UK help partners grow and reach more players.
Alexander Korsager, Chief Gaming Officer at Casino.org, said: “Michael Owen’s reputation and experience make him perfect for our UK & Ireland audience. He is a respected sports figure and will connect well with our users.”
The UK and Ireland market, through this partnership, presents Casino.org with an important opportunity to expand its operations. Based on recent news, the company has grown fast in North America and Europe and wants to repeat that success locally. Michael Owen will help raise the profile of Casino.org’s affiliate programs UK and reach more players safely.
The ambassador role includes campaigns on social media, PR, and digital content. Michael Owen will highlight Casino.org’s services and show how players and affiliates can benefit from regulated, responsible betting.
Owen’s values match Casino.org’s. He supports gambling as fun, not a way to make money. Casino.org membership enables him to provide betting guidance to millions of players while he advocates for secure betting practices.
For 2026, Michael Owen’s signing will help Casino.org grow its audience, improve its affiliate programs UK, and keep a strong reputation as a safe, trusted, and entertaining platform. Owen’s involvement will be key to the company’s plans in the competitive UK and Irish betting market.
With Michael Owen on board, Casino.org continues to be a trusted platform in the UK and Ireland. The partnership connects expert advice, safe betting, and access to affiliate programs UK for players and partners alike.
