National Hunt trainer Warren Greatrex has joined Fairplay as an ambassador, ahead of the next jumps season. The deal will give racing fans a closer view of how things really run inside his Lambourn training yard.
The agreement will focus on regular content throughout the National Hunt campaign. Fans can expect videos and written updates covering the daily work involved in preparing horses for races.
His ambassador roles will also highlight the people and routines behind the runners. Warren Greatrex will give real insight into training methods, horse care and the preparations needed for some of the biggest races of the season.
A big part of the new partnership is going to take supporters behind the scenes. Warren Greatrex’s yard will be used in content that covers day-to-day activity like riding out, swimming sessions and also treadmill work.
These aspects of training rarely receive the same kind of attention as race day does. The new content is meant to show how much groundwork goes into getting a National Hunt horse ready to compete.
Young horses will also come through as they move along their early stages of training. Established runners will get focus too, as they line up their targets during the campaign.
Warren has a solid background in jump racing, and he’s trained a few really notable winners. His biggest success stories include Cole Harden, who won the Stayers’ Hurdle at Cheltenham in 2015, and also La Bague Au Roi, which was a Grade 1 winner over fences.
All that experience gives the partnership a direct link to the training side of the sport. It also gives fans access to the perspective of someone who works with racehorses every single day.
The agreement forms part of Fairplay’s wider push into British horse racing. The betting operator has been increasing its presence across both digital content and racecourse activity.
The company started as a betting platform before expanding into sportsbook betting. Its growing involvement in racing has included activity at major meetings and plans for further racecourse pitches.
The ambassador agreement can help connect that wider racing presence with regular content from a working stable. It also gives the brand a chance to build a closer relationship with racing fans.
For supporters, the main attraction will be access to parts of racing that usually remain away from the public eye.
Training a National Hunt horse involves months of preparation. Fitness work, schooling, recovery and race planning all play a role before a horse reaches the starting line.
The partnership will provide updates from that process as the jumps season develops. Fans will be able to follow the progress of horses at the yard and gain a better understanding of what goes into preparing them for competition.
Warren has welcomed the opportunity to showcase his horses and team. His yard has a mix of promising young horses and more experienced runners, giving the partnership several potential storylines to follow throughout the campaign.
The partnership comes as trainers prepare for another busy National Hunt calendar. Attention will soon turn to the early fixtures before the focus moves towards major winter meetings and the Cheltenham Festival.
For Warren Greatrex, the ambassador role adds a new public dimension to his work as a trainer. His stable will provide the setting for content that follows horses from their daily training routines towards race day.
For Fairplay, as a global betting brand, the deal strengthens its connection with British racing while creating a regular stream of content for its audience.
As the campaign progresses, fans will have the chance to see how horses from Greatrex’s yard develop and which runners emerge as potential contenders for major targets.
The partnership offers a different view of National Hunt racing, focusing not only on results but also on the work that takes place long before horses arrive at the racecourse.
