Gamecheck has taken the headline sponsorship role for the Sustainable Gambling Zone at IGB Live 2026. This puts the game integrity firm in the middle of talks on keeping players safe, promoting safer gambling, and building confidence in online casino games.
The event ran on July 1 & 2 at ExCeL London. It brought together operators, suppliers, affiliates, regulators, and other people working across iGaming. The sponsorship gave Gamecheck a prominent role in one of the event’s main areas focused on responsible and sustainable gambling.
The SGZ brought together industry representatives to examine issues affecting the future of online gambling. Topics included financial risk monitoring, illegal gambling, affordability checks, compliance, artificial intelligence and player protection.
For Gamecheck, the focus also extended to the growing problem of fake online casino games. The company operates an independent verification platform designed to help identify games that may be pirated, manipulated or presented without proper authorization.
Fake games can create risks for both players and legitimate game providers. Players may believe they are using an authentic title when the game has been changed or copied. At the same time, game developers can face losses when their intellectual property is used without permission.
The company has made game verification a central part of its work in the iGaming industry. Its platform checks casino games and provides verification tools intended to help operators establish whether the titles available on their platforms are genuine.
Before the event, the people behind Gamecheck said it had run almost 450,000 checks. They also said it handled over 85,000 verification requests. They added that they found around 8,500 fake games. They also stated they verified close to 70,000 brands on the platforms they track.
The sponsorship also reflects changes in the gambling industry. Player protection is no longer limited to responsible gambling tools and customer monitoring. Industry discussions increasingly cover the products players use, the integrity of games and the steps operators can take to reduce exposure to illegal or misleading content.
The SGZ provided a platform for these issues alongside broader discussions about regulation and safer gambling. Sessions at the event included contributions from regulatory and industry figures, with discussions covering the UK's gambling rules, financial risk assessments and new approaches to player protection.
Its presence at IGB Live also followed its sponsorship of the Sustainable Gambling Zone at ICE Barcelona. The company said the continued involvement reflected the importance of keeping game integrity and player protection part of wider industry discussions.
The event also gave operators an opportunity to learn more about the company's Gamecheck SEAL. The verification program is designed to help platforms demonstrate that the games they offer are authentic.
For Gamecheck, the role at IGB Live was therefore more than an event sponsorship. It placed the company alongside regulators, operators and technology providers discussing how the online gambling sector can build greater trust.
As the industry faces continued pressure to strengthen consumer protection and address illegal gambling, game authenticity is becoming part of that conversation. The sponsorship suggests that checks and audits might matter more in how operators show that their sites feel safer and clearer.
Since the SGZ keeps bringing companies and specialists together around responsible gambling, the deal also points to how game fairness, rules, and player wellbeing are linked.
