Luck.bet has confirmed the renewal of its partnership with Caio Castro, extending the agreement until October 2026. The move strengthens Luck.bet’s position in Brazil’s fast-growing online sports betting and gaming market and keeps one of the country’s most popular public figures at the center of its brand strategy.
The new agreement extends a partnership already providing high brand exposure for one more year. Brazil's Caio Castro has great reach and a powerful impact with about 20 million followers on various social networking sites. Luck.bet sees his continued involvement as key to connecting with modern adult audiences.
Over the past months, Castro has played a major role in Luck.bet’s national campaigns. He has appeared in television commercials shown on major broadcast networks and starred in the brand’s countrywide campaign titled “Vem para o lado Luck da emoção.” Designed mostly for adult audiences aged 18 and over, he has also produced digital material posted on social media. These initiatives highlight vivid graphics, contemporary language, and a tone that appeals to the next generations.
Luck Bet says this creative style has helped shape the brand’s identity. According to the company, Castro’s personality helped define a communication approach that feels authentic and energetic. Ivan Dutra, Chief Executive Officer of Luck Bet, said the partnership goes beyond simple promotion. He explained that Castro helped the brand develop its own voice, built around attitude, trust, and closeness to the public. Renewing the deal, he added, allows the company to expand this universe and deliver more high-quality content nationwide.
Dutra also stressed the need for balance in the brand's communications. Though Luck.bet seeks to be enjoyable and fun, it also emphasizes accountable gambling. While conveying messages about awareness and care, the brand wants its campaigns to feel light and interesting.
Founded in 2021 and headquartered in São Paulo, Luck.bet has seen fast expansion in the very competitive betting scene in Brazil. The firm has obtained sponsorships spanning several sports and events very quickly. These include partnerships with Cuiabá Esporte Clube, the UFC’s LFA 209 event, and the Brazilian Footvolley Circuit. Through these deals, Luck.bet has built visibility in football stadiums, combat sports venues, and beach sports competitions.
Apart from marketing, Luck.bet showcases its dedication to responsible gaming. The site employs user verification, self-exclusion features, and auditing as means to ensure the safety of its customers. It also provides professional support via groups like Gambling Therapy and GambleAware. The company says these measures are part of its goal to create a safe environment for adult players.
Luck Bet also operates under Brazil’s updated betting rules that came into effect in 2025. The company validated that it remains compliant with federal laws and follows all of them. The way the brand portrays itself to the public depends on this concentration on responsibility and rules.
The renewal of Caio Castro’s contract signals more than just continuity. It shows Luck.bet’s plan to deepen its market presence, expand its content strategy, and strengthen its image as a modern and responsible casino brand. With competition in Brazil at a high level, long-term partnerships with trusted public figures are becoming more important.
Looking forward, Luck.bet affirmed that over 2025 and 2026, there would be fresh campaigns and stories with Caio Castro. The company seeks to provide audiences all throughout Brazil with original material, more participation, and noteworthy experiences. The collaboration is ready to continue to be a pillar of Luck.bet's expansion in the following years by combining responsibility, credibility, and entertainment.
