Ninja Casino is partnering with Bingo Rimér as its new brand ambassador to boost visibility and reach more customers. The announcement was made in Stockholm in early December.
Rimér will produce monthly digital content for the brand as part of the collaboration. Selected Ninja Casino events, brand activations, and other public events will also include him, where he would serve as a well-known face for the business.
The collaboration will also extend to Rimér’s popular podcast titled “Tack & Förlåt.” Ninja Casino will be featured naturally within the show through conversations, personal stories, and casual mentions that fit into the podcast’s ongoing flow. The aim is to keep the partnership honest and easy for listeners to relate to.
Susanna Hillborg, Brand Manager at Ninja Casino, said Rimér was chosen because of his genuine style and natural way of connecting with people. She shared that audiences respond well to his honesty and quick wit. According to Hillborg, Rimér has a rare talent for turning simple moments into engaging stories, which matches the energy Ninja Casino wants to reflect.
Bingo Rimér said he looks forward to this casino partnership and values working with brands that feel exciting and positive. He explained that he only commits to projects that give him energy and feel right. He added that Ninja Casino quickly understood his way of working.
Rimér shared that their first activity together involved flying in a hot air balloon over Stockholm, which he felt showed the brand’s bold approach. He said he likes brands that are willing to fully commit and not hold back.
He says Ninja Casino has the same mindset, which makes their collaboration pleasurable, and that the partnership will result in some powerful and innovative events in the future.
With fresh ideas, formats, and narratives introduced all year, the partnership is meant to expand with time. Ninja Casino said that by partnering with well-known voices and artists able to honestly and contemporarily address audiences, it would keep developing its messaging.
The collaboration also shows Ninja Casino's general interest in current storytelling and transparent communication. The brand aims to communicate its message in a more natural and interesting manner by collaborating closely with public figures already intimately connected with their audiences. This technique lets fans see the brand through real events rather than conventional advertisements, therefore fostering a closer link over time.
