Rome became the heart of the European iGaming industry in November 2025 as thousands of experts from everywhere were welcomed by SiGMA Central Europe 2025. At the gathering, operators, affiliates, suppliers, and investors discussed current trends, laws, and prospective growth. The event was packed with conferences, networking, and affairs for the worldwide betting brand 1xBet.
Attendees and collaborators gathered during the exhibition to brainstorm changes influencing the iGaming sector. Several talks centered on regulation, player safety, and how businesses may expand while remaining compliant. Visitors also looked at fresh goods and services intended to enhance the player experience in a fiercely competitive market.
One of the biggest highlights came on November 3 with the New Empire party held at Villa Miani. The event mixed Rome’s ancient history with modern entertainment. Visitors strolled across themed zones influenced by the Old Town and saw live events with living statues, famous characters, and actors dressed as Roman figures. Singer Akon's live performance brought great responses from the audience and turned into one of the most discussed events of the week.
Business discussions continued on November 4 during the conference sessions. Simon Westbury, Strategic Advisor at 1xBet, joined a panel titled The Spirit of iGaming in a Regulated World. He spoke about how companies can build safe and engaging platforms while following strict rules. Westbury stressed the need for strong systems that protect players and support long-term growth in regulated markets.
The following day, the 1xBet booth attracted large crowds with special appearances and prize activities. Former Barcelona football star Luis García visited the stand. For football enthusiasts going to the match, he also distributed tickets for Barcelona vs. Mallorca to enhance the interest. Guests also participated in competitions and gifts, including one allowing winning premium Omega timepieces.
They wrapped up with the SiGMA Central Europe 2025 Awards, where 1xBet received the Best User Experience 2025 award. The recognition highlighted the brand's strength. It also reflected the work of 1xPartners, the brand’s affiliate program, which plays a key role in its global growth.
1xPartners has been active for over nine years and works across more than 150 regions. The program offers flexible deals, a lifetime revenue share of up to 50 percent, and tools that help partners grow their traffic and earnings. Its long-standing presence and wide reach have made it an important part of the brand’s strategy.
Once more, it shows why Rome is a significant meeting site for the iGaming industry at SiGMA Central Europe 2025. The event presented new learning opportunities and collaborations. For 1xBet, the strong presence highlighted the significance of the European market and the advantages of direct cooperation with partners.
