New statistics show a sharp rise in the utilization of responsible gambling tools all over the UK and Ireland, therefore delivering record results for Safer Gambling Week 2025.
The Betting and Gaming Council's statistics revealed that 153,960 account users created 281,000 deposit limits during the campaign. This was a 41% increase over the last year and represented the campaign's highest level ever recorded.
From November 17 to 23, 2025, the yearly Safer Gambling Week program was in action. From regulated gaming markets all around the UK and Ireland, it gathered together betting companies, casinos, bingo halls, amusement arcades, and online gaming companies.
The most recent statistics also revealed a fourth year of increase in the number of players utilizing at least one of the available safer gambling tools throughout the campaign.
Among the most often used responsible gambling tools are deposit limitations. They let players choose how much money they can put into their accounts.
The record high number of deposit restrictions shows that more consumers are acting to control their gaming behavior.
The Betting and Gaming Council says the campaign keeps inspiring consumers to learn about the safeguards provided by controlled gambling companies.
The initiative also noted a significant rise in customer communication in addition to the growing deposit limits.
During Safer Gambling Week, operators sent 10.95 million safer gambling messages, which is a 75% rise over the 2024 effort.
Pop-ups, direct messages, and personal emails helped to communicate the messages. The goal was to remind players of safer gambling tools. Campaign organizers stated that the rise in communication enabled them to reach more clients.
Industry spending connected to Safer Gambling Week also increased. Operators invested 68% more in safer gambling advertising compared to the previous year.
At the same time, online impressions from campaign advertisements rose by 27% to reach 182 million views.
The Betting and Gaming Council and the Bingo Association set up Safer Gambling Week. The campaign seeks to encourage more sensible gaming and raise knowledge of available support.
Chief Executive of the B&G Council, Grainne Hurst, claimed the most recent data demonstrate the good influence of the campaign.
She said Safer Gambling Week still motivates more consumers to utilize the safeguards offered by regulated operators.
Hurst said the results show how hard the sector is working to raise standards and assist consumers to bet in a more secure setting.
Furthermore, coinciding with business groups' ongoing warnings about hazards related to illegal gambling websites is a campaign.
The Betting and Gaming Council said controlled businesses offer significant safeguards not always present on unapproved platforms.
Hurst said that approved businesses have stringent consumer protection regulations to follow, thus it is still important to keep players inside the controlled market.
Though Safer Gambling Week is an optional campaign, many of the sensible gaming elements pushed during the event are already mandated under license standards.
Numerous British political figures also backed the 2025 drive.
Their support showed increasing concern for player protection and ethical gaming regulations.
According to industry estimates, around 22.5 million Brits take part in gambling every month, not exactly casually.
The latest news from the NHS Health Survey for England found that roughly 0.7% of people in England are thought to be problem gamblers.
This shows that we need to campaign for better gambling responsibility aids and services in order to make gambling safe.
The results achieved through the previous Safer Gambling Week indicate an increasing level of awareness about the options that can assist in managing gambling.
Safer Gambling Week makes an important contribution towards raising gambling awareness in regulated gambling industries year after year.
After this year's highly successful results, Safer Gambling Week 2026 will take place in November next year while much effort is still being made to promote responsible gaming and player safety.
