BLAST has revealed a significant multiyear partnership with the iGaming brand, BetBoom. Often known as LATAM, the agreement centers on Brazil and the larger Latin American area. It represents a significant first step in BLAST's strategy to expand its reach and provide esports enthusiasts in these quickly developing countries with more local content.
BetBoom becomes the exclusive betting partner for local language broadcasts of BLAST Premier and Slam events in Brazil and LATAM, as well as the licensed media rights holder under this agreement. Better serving fans all around, these programs will be available in Spanish and Portuguese.
The agreement also includes two of the world's top esports titles by player count. BLAST Premier and Slam are among the best tournament series for the organizer. Under the agreement, the two businesses will collaborate on original material creation, broadcast enhancement, and local fan-targeted event hosting.
Essential to the deal is BetBoom's collaboration with South American creators. From all over the area, BetBoom will collaborate with influencers, on-air talent, and streamers. The aim is to create interest in the Counter Strike and Dota 2 scenes and enable followers closer interaction with the action. These creators will enable more connected broadcasts, more closely tied to local esports culture.
BLAST TV said the partnership will help its tournaments reach wider audiences in Brazil and LATAM. Alexander Lewin called the agreement a landmark event for the company. He stated the collaboration would help the BetBoom brand to reach more people throughout the area. He also noted that BetBoom’s focus on high-quality entertainment fits well with its goals.
Lewin added that BLAST TV looks forward to working closely with BetBoom and investing more in events and activities in Brazil and Latin America in the coming years. This includes not only online broadcasts but also possible on-site events and fan experiences.
BetBoom also shared its excitement about the deal. CEO of BetBoom Latam Stepan Dobrovolskiy said the company is honored to collaborate with BLAST as the only rights holder in Brazil and Latin America. He remarked that the deal lets BetBoom provide material to its biggest audience yet. Working with teams like FURIA, ambassadors like FalleN, and other top content producers, Dobrovolskiy said the firm aims to improve the regional esports scene.
Annually, the corporation provides a full schedule of activities. It spans six Counter-Strike events, including four arena shows, as well as four Dota 2 events annually. This gives fans in the region regular access to top-level competition throughout the year.
Brazil has already shown strong support for BLAST events. At Premier Rivals Hong Kong 2025, Brazilian teams made a strong impact. paiN competed in the early stages, while FURIA won the tournament with a 3 to 1 victory over Team Falcons. Highlights of Brazilian esports teams' worldwide appeal, the last was played before 12,000 supporters.
Adding to BLAST TV's expanding list of international partnerships is the BetBoom cooperation. The business inked an agreement with the Singapore Tourism Board in August to organize four events in the nation. BLAST Slam IV starts these occurrences. Earlier in June, it was revealed that three years of collaboration with GamingMalta to hold BLAST Bounty and Slam competitions on the island till 2027. In November, it also inked a multiyear arrangement with corporate payment business Corpay.
As both companies aim to foster esports in Brazil and Latin America, this experience qualifies it as a great friend for BLAST.
BLAST TV and BetBoom are discussing more local content and better coverage for the fans. The agreement indicates the growing significance of Brazil and LATAM in the global esports market, and it indicates that there will be more development and activity in the region over the next few years.
